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It is a chart to analyze a company’s product portfolio based on market share and growth rate. Products are categorized as stars, cash cows, question marks, or dogs. Stars have high growth and market share – invest to become future cash cows. Cash cows have a high share but slow growth – generate profits. The Growth Strategy Matrix is a tool used to help businesses identify and prioritize growth opportunities. It divides potential opportunities into four categories: Market Penetration, Product Development, Market Development, and Diversification. Each category is represented by a quadrant in the matrix, and businesses can use the matrix to ... The Growth Matrix - Ryan Mclane 𝐎𝐅𝐅𝐈𝐂𝐈𝐀𝐋 𝐖𝐄𝐁𝐒𝐈𝐓𝐄: https://rebrand.ly/Buy_TheGrowthMatrix ...Check out this excel Ansoff Matrix free example and design your strategy and market planning process. Work out an action plan analyzing the variables for market and product: Market Penetration, Market Development, Product Development, and Diversification. 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